Why We’re Here
Rosie the Riveter isn’t just part of our branding. She’s part of our family.
My grandmother worked in the Vancouver shipyards during World War II.
RaNon’s great-grandmother worked in Utah’s steel mills.
They weren’t symbols on a poster. They were women doing demanding work, building what their country needed, and showing the next generation what women were capable of.
I’m a Rivet. My daughters and RaNon are Rosebuds. Those aren’t names we invented for a marketing campaign. They connect us to the women who came before us—and to a legacy we want to honor.
When I bought Puridian in 2026, I saw an opportunity to build a business that reflected that respect for women.
I think about my grandmother, my mother, my daughters, and RaNon. At every stage of their lives, they deserve to be taken seriously—not told they’re becoming less valuable with age or sold another miracle in a bottle.
The women in my life deserve better. So do you.
You deserve to know what’s in a product, why it’s there, and what the evidence actually supports. You deserve honest answers about its limitations, not just its possibilities. And you deserve to make decisions about your well-being without someone first convincing you there’s something wrong with you.
That’s the standard we’re building Puridian around. It’s a responsibility, not a slogan.
We’re not here to sell you the woman you used to be. We’re here to respect—and support—the woman you are.
Jeff G. Pond, PhD — Founder, Axis North Health
I'm Jeff. I bought Puridian in 2026 and run Axis North Health alongside a full-time career in education.
I hold a PhD in Leadership and Human Behavior and a master's in Kinesiology — leadership and exercise science, not medicine. My background is in kinesiology and strength and conditioning, and I've spent years in leadership roles in wellness and education, in the US and in American international schools across Europe. That work taught me how much better people do with structure and plain information than with trends and fear-based messaging.
I'm not a doctor and I don't give medical advice. What I can do is tell you exactly what's in our bottles, show you the label, and leave the rest to you.
With care,
Jeff G Pond
RaNon Chaussee — IBEW Union electrician · Former fitness director · Oregon Tradeswoman of the Year
I spent over a decade as a union electrician. Conduit overhead, cold job sites, long days, and usually the only woman on the crew. I was named Oregon Tradeswoman of the Year for advocacy work supporting women in the trades, which mattered to me more than anything else on my résumé. Before that I was a fitness director, and I'm training for my massage license now.
My great-grandmother was a Rosie in the Utah steel mills. Jeff's grandmother was one too, in the Vancouver shipyard. I'm active in the American Rosie the Riveter Association, helping preserve the history of the women who did that work. So when we talk about strong women, we mean ours.
And I'm in perimenopause right now. Not researching it — living it. The sleep, the fog, the sense that your own body has stopped telling you the truth. What I found when I went looking for help was mostly fear, marketing, and people talking past me.
That's my job here. I'm not a clinician and I'm not going to pretend I am. But I know what it's like to be tired, busy, carrying a lot, and want a straight answer instead of a sales pitch. If something we say doesn't hold up to that, I'll say so.
With strength and compassion,
RaNon Chaussee
We won't promise you a supplement will fix how you feel. We won't invent research or borrow someone else's. We won't pay for reviews or manufacture testimonials. We won't tell you aging is a problem to be solved.
Self care isn't a sales pitch. You deserve guidance, not snake oil.
